 |
| |
|
Competition amongst customers is growing.
Customers today want to be addressed personally and to be convinced
that they are getting good value for their money. This is well
understood by retailers. In spite of the difficult economic
situation, there are still retailers doing good business. They
have kept up with the times, presenting their collections in
a customer-responsive manner. But: How do I present my collection?
What are the marked demands? In other words: How do I arouse
the interest of my customers? To sell means: Awaken
Your Dreams! |
| |
How to make shopping a wonderful
experience - it's up to you! |
Theories
are all very well, but no substitute for actual practice,
hence our practical seminars. You analyse the colours, shapes,
materials and decorations of the products. The see-and-feel
test makes the question of practice understandable. Which
products are suitable for my shop? How do I combine the various
products? Which groups do I appeal to – how do I recognise
these? How do I advise my customers? What is the meaning of
“the individuals taste and moods?” What is the
visual language of products that is referred to so often?
But:
How do I achieve a successful presentation?
How do I make attractive decorations?
How do I fulfil the requirements of my customers?
|
|
|
|
We would like to show and teach you the
language of our products. This is the reason for the foundation
of the IHR Academy.
You as a customer buy when you feel attracted to something.
This is also how your customers will respond. Our seminars
are held to teach and advise how retailers can decorate their
shop windows and salesrooms: the aim being to catch customer's
eye.
The De Bock & Dekker agency supports
us in this field and has been highly successful over the past
few years.
We promise we will not disappoint
you and you will soon see your home and your collection in
a different light.
|
 |
One question at a time. Our two-day seminar has all the answers
to your questions.
Together, products, design decorations and themes can be analysed.
After attending our seminar you will
be fluent in the language of our products.
You will be able to appeal to your customers’ "fifth
sense" and create a whole new atmosphere for your collection.
Your customers will feel
comfortable with you and therefore enjoy buying your products.
|
 |
|
|
