For Retailers
The range of IHR items is focused on
table and interior decoration. Napkins in various sizes and
colours and about two hundred designs are part of this range,
plus candles, candle-holders and fabrics made from cotton
(or disposable). The stationery goods sector includes gift,
greeting and table cards, photo albums and other decorative
stationery products.
A great deal of effort is invested into
the development of new products for table and interior decoration
to show consumers simple ways of creating stylish decorations
at home.
The IHR range is therefore divided into groups and themes.
Products belong to
so called "taste groups" wich form complete table
and decoration scenes.
Both retailers and the consumer can use
the suggested form of decoration for their own settings in
the shop or at home.
The philosophy of providing these settings is the origin of
the company´s name: "Ideal Home Range".
The "heart and soul" of the
company is the design studio where all new products come to
life.
From time to time, the IHR studio
organises training seminars on trend and fashion. The results
of these seminars are used for the development and presentation
of the line.
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